Magnetic Core develops value-innovation sequences that express the 'subconscious mind' of mission-driven projects.
Our creative strategy segments amplify intrinsic motivators, while shaping new market dynamics for curating positive-sum outcomes.
We’re inspired by how Earth’s protective magnetosphere is formed when its liquid outer core flows around its solid inner core.
- – Inner Core workshops clarify spheres of resonance in four theme-building segments inspired by the Ikigai, Blue-Ocean strategy, and Essentialism.
- Outer Core sequences bridge insights with inventory, and tactics to trajectories. Four growth processes sync R&D insights that shape IRL x URL synergies.
Explore: Where theme-building segments guide the design-syncing process, translating vision to value.
Formulate: Hybridising core values with conceptual nodes to shape multi-dimensional value levers.
Integrate: Anchoring strategic sequences to spheres of coherance between IRL x URL networks.
Activate: Mapping & sparking ignition sequences that unlock differentiated value positions actively and passively.
MCI's M.O: Intrinsic motivation x Extrinsic momentum
Gm! I’m Dino van Rooyen. I professionally identify as a ‘creative strategist’ to unify 20years collaborating with emergent tech startups, universities, and multi-media studios.
I'm passionate about 'journey consciousness' as a theme for crafting nodes of value that curb the instant gratification, and false proxies coded into the attention economy.
My most pivotal shift came after a ten-day silent retreat in 2013, prompted me to dissolve my digital self to do a code review of the pixels I expressed my life through.
“Strategy is a philosophy of becoming. It is a way of looking at the world as it is and deciding how you want to change it. It is not a guarantee. It’s not a map. It’s a compass.” Seth Godin
- Education:
– Diploma in Copywriting : AAA School of Advertising (2003)
– Diploma in Marketing Communications : International Advertising Association (2003)
– Business Acumen for Artists : UCT GSB’s Executive Education unit (2010)
– Sound Engineering & Music Production: London Connection Studios (2000)
- Courses & Workshops:
- – Venture Deals 2020 – TechStars & Kauffman Fellows
- – ‘Design your Life’ workshop by Mattais Corea at ING Creative Festival Dubai
- – Advanced Analytics Certification: Google
Reflections from collaborators and clients:
“Dino worked closely with me on an in-depth and lengthy sustainability white paper for Masdar that was shared with some of the planet’s top minds working in environmental and renewables management. This massive project not only required the coordination and management of hundreds of interviews with high-level sustainability experts around the globe, but also identifying new trends and tech, information assimilation, an enormous amount of research, writing, editing, fact checking, and quality assurance reviews – all to a very tight deadline. A strategic thinker with a creative mindset, Dino was a consummate professional, extremely resourceful, efficient, and detail oriented with the ability to quickly identify and decode the most valuable information needed to ensure the white paper was the best it could be. I would jump at the chance to work with him again.”
Angela Boshoff Hundal
Founder & Head of Copy
SCRIBE The Agency, Dubai
“Dino has been one of HYPE Magazine’s most reliable, insightful, beautifully descriptive and efficient writers over the past six years of the publication’s existence. It has been a great pleasure to work with him. His passion, professionalism and enthusiasm are key characteristics that make him such a great contributor to any publication – apart from the fact that he’s an incredible writer.”
Simone Harris,
Editor of HYPE Hip Hop Magazine
“I would have to say the one thing that sticks out is that Dino helped us/me further organize and focus on the substance that matters and translates best for the audience. In this, he also very specifically helped us focus on the audience and our goals.”
Tracy Lavin
Director Community & Education Engagement NYU Abu Dhabi